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The Electronic Entertainment Expo 2018 (E3 2018) is over, and IO Interactive was there showcasing our newly announced video game, HITMAN 2. E3 is where software developers and publishers from the video game industry present their new and upcoming games to the attendees, primarily retailers and members of the video game press.

It all took place in Los Angeles, California, US, from June 12–14, 2018, at the Los Angeles Convention Center, with many companies holding press conferences in the days prior. Focused on new games to be released in 2018, 2019, and beyond.

And we were super excited to be there, showing the world what we’ve been working on. HITMAN 2 will take you on a global adventure across a mix of bustling international locations, including a vibrant Miami setting with the colorful ambiance of an in-progress motorsport event bringing a new backdrop to the series. This was also what we showcased at this year’s E3.

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For E3 2018, we showcased HITMAN 2 behind closed doors to global press and influencers. All were given the option to capture gameplay footage for their own coverage. In addition to gameplay capture, selected influencers and press were scheduled to livestream HITMAN 2 from the booth to their own channels.

• Hands-on appointments: 471 global media and influencers
• Influencer livestreams: 19 influencers streamed the demo on their channels

Below are some examples of the awesome content that was created:

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At the Warner Bros booth, we offered the real HITMAN experience, from designer suits and disguises to delicious fish and muffins. Here is a little rundown of what we had at our booth:

•  We had the famous Signature suit on display, and you were also able to get a closer look at the glamourous flamingo disguise.
•  We showcased a lot of different assets form the game e.g.:  the Iron, the muffin, and the famous fish.
• These were not just viewable, but also usable for the fans that came by – to create fun GIFs and images on our green screen wall.
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